User Experience & Design Thinking

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We use a human-centred design approach to extend the power, impact, and value of your digital products.

“When I think — what are the customer problems our design team is helping them with, it oscillates somewhere between changing the world, and getting sh!t done.”

– David Bacon, Director of Design
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A human-centred design approach to extend the power, impact, and value of your digital products.


Our capabilities

Our team use design thinking and human centred design to create products with confidence.

We research a product’s place in the market, gather insights on customers and their pain points. We then generate a variety of innovative solutions to test and validate to ensure an excellent user experience.

This proven process essentially answers three questions: do customers want this? Can we make this? Is it viable?


Our design principles

Users at the heart of design

User’s needs to drive the design. We aim to alleviate their pain points, enhance their motivations and streamline their experience wherever possible.

Qualitative Research

User Interviews and usability testing sessions with users to be one-on-one, so that we can delve deeper into the “why” behind their attitudes and behaviours.

Iterative design guided by evidence

Measuring the impact of changes from iteration to iteration through user feedback and the User Experience Questionnaire (UEQ). Changes are backed by data not opinions.

Validation preceding implementation

Whether via Guerilla testing or with actual users, with sketches or a high fidelity prototype, each design should be tested before we make a larger investment in its implementation.

Universal design

Design in a manner in which the design solution can be accessed, understood and used to the greatest extent possible by all people regardless of age, race or ability – be it physical or mental.

Collaborative Design

Ensuring a design solution is desirable, viable and feasible requires the collaborative effort of team members with different mindsets and expertise (e.g. software engineers, product owners, stakeholders)

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How we work

Transpire doesn’t make assumptions about what our users want or assume that our clients or staff are stand-ins for these users – we conduct just enough research to obtain an excellent understanding of the relevant user base and validate any hypotheses.

We then develop a vision based on business objectives and customer needs. Our discovery stage highlights key opportunities to relieve pain and create wins, while outcomes can include vision statements, mood boards from competitors, personas, and draft customer journeys, which will continue to evolve.

Transpire also runs design studios with our clients (and sometimes with their customers) to co-design solutions. A variety of specialists are included to ensure a broad set of ideas. These sessions allow for the rapid design of solutions which are desirable, feasible and viable.

Following our co-design sessions, we explore and synthesise the best ideas into low-fidelity wireframes. These wireframes act as a blueprint for the final design, allowing us to gain feedback from the wider Transpire team and our clients before committing to polished high-fidelity prototypes.

Once everybody is on board with the designs, we evolve them into high-fidelity clickable prototypes. These prototypes include client branding and best-practice design interface guidelines, and are checked by our delivery team for feasibility.

Finally, we test our designs with users to ensure that our team has successfully addressed their pain points and created a value proposition. People with accessibility needs are included in this testing to ensure that our designs are as inclusive as possible. We can then make improvements based on this feedback.